During a meeting to discuss a variety of new media marketing efforts, a remarkably frank software executive asked an interesting question that took me by surprise. He asked aloud, “We are a software company. Why is adding community elements to our website important? How does this translate to sales?” It’s a [...]

It can be called an obsession, but reading blogs and articles is just part of blogging. You spend tons of time on the web reading what people have to say on every topic imaginable, looking for trends, news, valuable information, and posting comments and linking back to your blogs along the way. As [...]

Social rank or simply rank is a hierarchy based on one’s perceived importance in society.
In modern usage, the term is somewhat ambiguous; is this importance to be determined in the traditional sense, based on class and lineage (or breeding) or are factors such as wealth, education and notoriety to be considered?
Social rank has usually been [...]

The result of applying the four critical components is quantitative, measurable success that drives your business forward in the Era of Social Computing. You will be surprised at what kind of results you can produce. Surprised pleasantly if you successfully apply the previous components. Surprised by negative results if you don’t.