Archive for July 1st, 2008

What Zappos and Barack Obama have in common.

Tuesday, July 1st, 2008

Zappos is one of the top retailers on the web, selling loads of shoes and building a stellar reputation for customer support. Great support has been a mantra of the organization since inception, and recent changes to the company marketing strategy simply reinforce this. Zappos is successful, because they embraced the web early [...]

Corporate RSS gets a lift from blogging.

Tuesday, July 1st, 2008

Corporate internal communications have typically been a one way street, a way for the corporation to disseminate information to it’s body of employees quickly and conveniently. Traditionally, transparency is not a pilar of corporate internal communications. But thanks to blogging, and blog technology, corporate intranets are going two-way.
Thanks to RSS and blog technology, [...]