Archive for June, 2008

Blog optimization: the technical version.

Monday, June 23rd, 2008

I landed on another business website recently that need a blog update, bad. I would love to link to their site as an example of what not to do, but that wouldn’t be professional. Instead, I will start at the top and work my way down using that site as an example of [...]

Blogging tools

Monday, June 23rd, 2008

If Barry Bonds were a blogger, he would use the Flock browser. It’s like juicing for bloggers, with so many tools built in to make it easier. Want to stream multiple feeds - no problem. Leverage social sites for blog promotion - easy, they are built right in. Like the cool [...]

Podcast Marketing: Podcasts need love too.

Friday, June 20th, 2008

You use social networks, microb-blogs, and comment on other blogs as a way to share and market your blog, but are you tapping into the huge list of options for sharing your podcast? Here is a quick list of sites that can help your subscriber base for your podcast.
odeo.com
grepr.com
blubrry.com
collectik.net
blip.tv
mobilcast.com
Podcast.net
Podfeed.net
podnova.com
Like social networks, there are probably [...]

Does your podcast have video? My iPod does.

Friday, June 20th, 2008

My iPhone has video. My co-worker has a nano, and it has video. If I’m watching podcasts for pure entertainment, video is a must have. Video podcasts are great marketing tools, but small businesses seem to be a little slow to catch on though. I see many business podcasts that are still [...]

Google takes on global warming, buys the Earth.

Thursday, June 19th, 2008

I expect to read that headline tomorrow, but in the meantime Google did recently buy DoubleClick, emboldening their advertising empire further. To add to Google’s dominance in online advertising, Yahoo! has agreed to try serving Google ads next to Yahoo! search results. I never thought I’d say this, but thank goodness for Microsoft. [...]

Attention span - 10 seconds.

Thursday, June 19th, 2008

Time yourself - how long will you give me to capture your attention with this blog?  5 seconds?  1 Minute?  Most likely, I have about 10 seconds to either interest you or watch you leave my website.  As a busines blogger, you can greatly impact key website metrics like “time on site” and “average page [...]

Web 2.5 - Leveraging 2.0 Technology

Wednesday, June 18th, 2008

Web 2.0 seems old now. Twitter is swelling with people, Myspace has been around long enough it’s not cool anymore (depending on who you ask,) and Linkedin just got a $1 Billion dollar valuation. Facebook founder Mark Zuckerberg might even be able to grow facial hair now. Don’t worry about Web 3.0 [...]

Google is like the ex-Navy Seal dad of your new girlfriend.

Wednesday, June 18th, 2008

Let me expand on the metaphor. Your new girlfriend is your business website, and you can’t wait to start introducing her to everyone - you’re in love. But first, to know whether this relationship is going to make it, you have to get the father’s approval. The father, Google in this metaphor, [...]

Do you need blog training?

Tuesday, June 17th, 2008

There is a huge difference between valuable, successful blogs - and all the rest. Good blogging requires creativity, discipline, and the ability to be interesting with just a few hundred words. Sometimes you get luck and hire someone who can do all of this for your business blog and you’re off to the [...]