There is a huge difference between valuable, successful blogs - and all the rest. Good blogging requires creativity, discipline, and the ability to be interesting with just a few hundred words. Sometimes you get luck and hire someone who can do all of this for your business blog and you’re off to the [...]

At an e-commerce conference recently, I was speaking with an online marketing director for a mid-sized retailer. They are purely online (no brick-and-mortar presence,) and I was surprised to hear him refer to social media as being on the way down. He seemed convinced that, by the end of the year, there would [...]