If you are blogging for business, blog promotion has to tie back in to the overall sales and marketing strategy of your company. I see mistakes all the time where, essentially, the business blog becomes a news feed. Your customers, or potential customers, need to see value in your blog and there is [...]

A colleague once told me his theory on aggressive PR as what he called, “Poking the bear.” He felt that some companies were well position to take an aggressive approach to their competition and could be very successful with this strategy, while others would essentially be poking the bear - causing the bear to [...]