Joining social networks or other types of social media sites doesn’t mean you will automagically start getting valuable web traffic and possibly new customers. Like television advertising and radio advertising, there is a science to good messaging and finding the right audience (does anyone still advertise on the radio?) Since Twitter doesn’t allow [...]

I recently met with a PR firm about deploying a social media campaign and helping them build some processes for clients around social media deployment. Naturally, one of the topics that came up was search engine visibility. Specifically how to make sure their clients sites were able to capitalize on the additional traffic [...]