There are different schools of thought on podcasting - some say podcasting IS the marketing, and other argue that podcasts are only tools to help promote other things (whitepapers and case studies, branding, or product marketing for example.) Regardless of which side of the fence your on, these steps will improve your podcasts immediately [...]

If you are in the process of researching Web 2.0 marketing strategies for your company’s blog, or if you have been speaking to potential SEO or Web 2.0 partners, you no doubt are deluged in acronyms and buzz words. SEO, SEM, PPC, long tail, AOV, ROI, CPA, CPC, conversions…these terms are delivered ad nauseum. [...]