There is no shortage of news and information about social media which can typically be placed into two camps: buzz and confusion.  I read an article today by Mark Walsh that got me thinking about why I believe in social media, and how to help keep people from feeling blinded by the buzz.
Let me start [...]

I’ve heard marketers express frustration with building their brands online, saying that effective branding strategies conflict with effective SEO strategies.  We’ve all seen sites that are heavily optimized that look ridiculous, like a giant page of keywords, while beautiful sites (some) struggle to make the important first few pages on Google.  Enter social media sites [...]