For those of you not yet connected on Twitter, this picture on the right has become a frequent sight to Twitter users. This wildly popular micro-blogging platform was the belle of the ball at SxSW two years ago and is one of the first major social networking sites outside of Facebook and Myspace to [...]

You know what terms and phrases you WANT to market, but what is causing people to click through to your website? Here are a couple of tips that can help you blog smarter, leading to more click-throughs for your blog and better relevance where it matters.
Analytics - Google Analytics, Webtrends, Omniture, and many others [...]

The rise of social media has proven an amazing opportunity for marketers who have leveraged new technology to build their personal and professional network. There are some who have grown to social media fame through their ability to leverage this new technology - iJustine at Tastyblogsnack.com is a great example. Using the network [...]

Every few weeks I come across an article, website, blogger, or bump into one of my friends in the search engine marketing business and I’m reminded of something about SEO I take for granted. It seems obvious to link keywords, make sure that keywords are located in H1 tags, and that my navigation isn’t [...]

You currently blog, and you probably Twitter - so what’s the deal with Tumblr and why should you use it? Micro-blogging sites like Twitter, Jaiku, and Tumblr are great extensions of your blog - but are not meant to be a replacement. In fact, micro-blogging is valuable to a blogger because it’s a [...]

Most small businesses can’t afford to retain a PR firm to write releases, place them on the news wires, and schmooze with the media. Good PR campaigns help promote the business goals and are frequently getting distributed to the wire services. What these businesses overlook is how well a business blog can acheive [...]

A proper social media promotion strategy for your blog is critical for building links, readership, and potential new customer networks. You can look at them as tools for syndicating and distributing content, but they should be considered business networking tools. If you aren’t familiar with the variety of tricks for building your networks [...]

Search engine visibility is the lifeblood of doing business online. Social media, blogging, and RSS - the buzzword trifecta - improve search engine visibility.  Social media sites provide high-ranking links back to your site, and it’s under your control.  However, buying decisions online are no longer the sole domain of search engines.  “Shopping” continues to [...]

Facebook finally tallied more visits than Myspace. It doesn’t seem surprising, but while everyone is focused on whose side to take or why Myspace’s redesign came too late - I see something bigger. Here are the statistics: According to Comscore, in May 2008 Myspace pulled in 114M visitors while Facebook captured a remarkable [...]