Business blogging shouldn’t ever be confused with advertising. They’re two different animals with two different goals. The goal of advertising is to raise awareness. The goal of business blogging is to develop a long-term relationship with a consumer based upon an area of mutual interest.
If you’re using your blog like an advertisement, chances are good [...]

There’s no way around it: blogging takes time. When it comes to blog marketing, one question that comes up a great deal is authenticity. Can a blog authored by a professional writer achieve the same authenticity as one written by the CEO?
Yes. The perspective of the writer may be different, but that’s true regardless of [...]

If your blog is focused on you and your business, chances are good that your customers aren’t as interested in it as you think they are. The trick to successful corporate blogging is to see your blog as your customers see it. Your customers will appreciate valuable blog content. They won’t spend a whole lot [...]

One of the mistakes bloggers make concerns the frequency of their posts. Your blog traffic will increase substantially if you post consistently. Some bloggers choose the daily posting schedule; others post less frequently, but still manage to maintain a regular posting schedule.
Your best bet is to be consistent, regardless of the posting schedule you [...]