Google is deploying “universal search” – a comprehensive search result that provides semantic results from multiple content sources. Given that a Google search will produce relevant Web pages, blogs, photos, videos, audio clips and other media types when a user types in a search term, can you really optimize for semantic search?
In a word, yes. [...]

Corporate blogging is quickly coming into its own. The Internet is an awesome medium because it’s so good at putting people directly in touch with one another. Solid corporate blogging strategy takes advantage of this ability, but if not executed well, the results can be disappointing at best, and disastrous at worst.
Corporate blogging is just [...]

I’ve written about the importance of comments when it comes to blogging. As a blogger, you’ll be known by the comments you leave and receive. Comments, after all, are a great way to get important user feedback from your readership. Unfortunately, rogue blog comments on a blog can also be a source of frustration for [...]

Although many people are now turning to blogs for information and opinions, blogging has been around for about ten years. If you blog, you know that one of the benefits of blogging is the RSS feed that alerts your readers to a new post. Depending upon your niche, you and your readers may benefit from [...]

Earlier this month, Starbucks launched a new Web site. Launching a business Web site is nothing new, but this Starbucks site was established to capture consumer feedback and ideas about how the company should modify itself to perk up its US coffee sales. The comments have rolled in by the hundreds to the MyStarbucksIdea.com.
The site [...]

Adweek covered a recent study conducted by Universal McCann that shows some interesting things about US consumers and social media. The survey was a repeat of one done in September 2006 by the research firm. The second survey showed that the number of survey respondents who regularly read blogs jumped from just over 50 percent [...]

SEO is a big determinant of how high your site ranks in search engine results pages. Making sure your site is spider-friendly can help visitors discover your site and your blog more easily.
Search engine spiders “crawl” your pages to find out what’s on your site and to categorize it for placement in search engine results. [...]

Blogging has been around for a decade or more and businesses are beginning to see the value of blogging as a marketing technique. In the Internet age, businesses are now beginning to see the value in blogging and working with bloggers to promote products. Many consumers turn to blogs when seeking out information and product [...]

New bloggers and bloggers who are new to blog marketingmay not use or understand trackbacks. A trackback is an automated notification that someone has posted a link to your blog in their blog. The notification appears in your blog in the comments related to the post being blogged about. So the question is: “From a [...]

Really Simple Syndication (RSS) has been around for about ten years and it is used to syndicate data that is published on a Web site. Today, many Web sites are built with RSS marketing in mind. Most blogging platforms also routinely publish an RSS feed, which Web browsers and news readers will recognize. (You’ll often [...]