When you take up the gentle art of business blogging, there are a few steps you can take that will assist you with optimizing your blog. Blog optimization ensures that your blog reaches the market segment you’re speaking to.
Whileblog optimization is different than search engine optimization, you will use some of the same techniques [...]
What comes to mind when you hear the word blog? Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader? That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of. [...]
I ran across an interesting blog post about the value of blogging. The post is from Rick Spence, a marketer and blogger in Canada. Although his post is long, it’s worth the time to read it. He details why business blogging is so effective and what it will and won’t do for [...]
Though RSS Feeds are an amazing technology, enabling customers to receive up-to-date news from various resources in real time fashion, they can all be, well, pretty overwhelming. Subscribing to feeds can be somewhat of an addiction. The little orange button is nothing less than a quick invitation to begin receiving daily (and often multiple times [...]
Last week I posted on the importance of link building, and today I would like to expand on that topic a bit. The purpose of blog marketing is to get your weblog as much exposure as possible in the hope that the end result will be customers who are interested in the services you provide.
There [...]
At the Future of Web Apps (FOWA) conference last week, WordPress founder Matt Mullenweg threw around some interesting numbers and provided some cautionary advice to corporate bloggers.
The interesting statistic he provided is that WordPress supports more than 2.5 million blogs. That’s a huge number, but it doesn’t distinguish between corporate bloggers and personal bloggers. [...]
Optimization is a word you’ll hear a lot, but not all optimization is created equal. Search engine optimization and blog optimization aren’t the same thing. Business blogging may be an integral part of your campaign but your goal for your blog is to grow your reader base. A growing reader base means increased [...]
The two questions that many readers may be wondering when it comes to today’s topic are:
What is custom branding and design?
Why is it important to my business blog?
A blog site’s “brand” or platform really is dependent on your company’s needs, and, with the assistance of a blog marketing specialist who will be able to provide you with custom [...]