Blog promotion can come in a variety of ways. You can promote your blog via directories and catalogs, via links in forums that are related to your subject matter, word-of-mouth in communities that are interested in your business area, and through other blogs.
The Wall Street Journal ran an article yesterday (unfortunately, it’s available only [...]
There’s a great article that appeared in the Toronto Globe and Mail over the weekend about business blogging and its corporate value. The article explores some excellent points about the value of blog marketing from the perspective of Jim Estill, a Canadian blogger and the CEO of Synnex Canada, Ltd.
He points out that [...]
If you’re new to business blogging and blog optimization, try developing a limited set of keywords that you can use frequently in your posts. General keywords won’t produce a satisfying search engine result. You’ll need to find descriptive keywords that lead your readers directly to your blog. It’s much better to reach a small [...]
You know that you need to promote your blog, and you know about blog directories and catalogs, but you’re looking for other ways to build links. Blog promotion isn’t limited to directory listings. You can use other avenues to build permanent links to your blog and to your site.
First, look at your business. What do [...]
Small business owners are developing a big interest in RSS marketing. Business blogging is just hitting stride, and on the horizon are other exciting tools that can improve search engine visibility and draw customers to your site.
Drawing customers to a site is one thing, but how do you keep them coming back? A good RSS [...]
There’s a nice interview with Matt Cutts on 4Holteliers.com. Matt Cutts is in charge of Google’s Web Spam team, and in the interview, he talks about using your Web site to reach your target customer. As a little bonus, the site has posted the 20-minute video version of the interview as well. It [...]
By now, you know the importance of keywords in search engine visibility and blog optimization, but you may not be as certain when it comes to choosing keywords. The more descriptive your keywords are, the more likely you are to reach the audience you’re looking for.
When it comes to generating keywords - those terms [...]
As you will likely read just about anywhere, blog promotion is such an important aspect of having a blog. Getting your blog out into cyberspace for all potential customers to read and enjoy is a step closer to getting more business. But once it is out there, how do you know how well it is [...]
RSS marketing strategies can enable your clients to subscribe directly to information on your Web site. RSS marketing is an efficient communications tool in a comprehensive strategy to improve search engine visibility.
An RSS marketing strategy will supply your customers with the latest information about your business. You provide an RSS feed on your Web [...]