It sounds like strange question for a business blogger, but many business bloggers don’t know who their ideal customers are. Not knowing your ideal customer can lead you to make serious errors in your blog marketing strategy, and can cause all kinds of grief in the long term.
Knowing your ideal customer will help you fine-tune [...]
What is the difference between a search engine and an RSS feed? Search engines and RSS feeds are two different tools work together - like a set of gears - to drive different parts of your marketing strategy. A solid approach uses both search engine visibility and RSS marketing to get visitors to a site [...]
To make the most of business blogging, you’ll need to commit some time and energy toward learning good blogging techniques. While your blog content should focus on your audience, you’ll want to stay mindful of the opportunities you’ll have to promote, optimize and market your blog.
A good training course can help you recognize and manage [...]
There are many ways to start and support a business blog, but to make your efforts productive, consider how your blog fits into your overall site.
Unfortunately, many business blogs are not truly integrated into a corporate Web site. They look like an afterthought, and optimization efforts suffer as a result. The very best business blogs [...]
Business blogging isn’t an accidental venture. The best business blogs look like they’re unplanned, but they’re really the product of a lot of thought about how a business blog fits into the author’s business objectives.
If you understand how your business blog relates to your business objectives, developing blog marketing and content strategies will become much [...]
Last week, I talked about the value of enabling comments on your blogs. Comments from readers are like gold because they can tell you how well you’re reaching them with your message. Leaving comments on other blogs is likewise valuable, not only as a blog promotion tool, but also as a way to keep up [...]
One of the best things you can do for your business blog is to spend a bit of time thinking about it. Lots of business bloggers jump in with both feet, only to find that their blog isn’t producing the site traffic they hoped to see. In this case, it’s easy to get discouraged. [...]
You want to start business blogging but you don’t know where to start. You have ideas for blog marketing but you don’t know how to translate them into an actual product. You know that business blogging can improve your search engine visibility and provide real value to your customers but you don’t know what to [...]
Business blogging takes time, effort and occasionally, a thick skin. One of the most valuable aspects of business blogging is its ability to put you in direct contact with your customers. Just remember that your customers also want to be in contact with you, too.
A great way to encourage that kind of customer communication is [...]
Blog promotion can come in a variety of ways. You can promote your blog via directories and catalogs, via links in forums that are related to your subject matter, word-of-mouth in communities that are interested in your business area, and through other blogs.
The Wall Street Journal ran an article yesterday (unfortunately, it’s available only [...]