Yahoo! has just announced that they have expanded the number of ad keywords a site may exclude to 250 terms, up from 20 exclusion terms previously. Yahoo’s Excluded Words act on context sensitive ads displayed in search results. These excluded words can be applied to ad groups and entire ad campaigns. Yahoo’s exclusion approach is [...]

When considering all aspects that will make your blog more visible in search engines, link building should be on the list, if not close to the top.  According to Wikipedia, “Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of [...]