A financial advisor and new business blogger that I worked with objected during blog training that he really hasn’t the time to go traipsing around the internet leaving comments on blogs. I asked him how many networking events he attends regularly. A glance at his calender indicated that those activities comprised a far greater bulk [...]

When people use search engines, what are they mainly looking for? Is it products to buy, people to meet, or what? Yes, people look for all of those things, but what most people are looking for when they use search engines is information. And if you are not using the power of [...]

Niche marketing is not new but it’s application via business blogging opens a myriad of opportunities to cultivate your target market.
We posted on aspects of niche marketing here and here. The objective in developing your niche market online is to establish yourself as a thought leader or expert in your given field. This can be [...]

If you have dedicated yourself to business blogging for the past few years you will have accumulated archives that are rich in relevant content. Does a post only serve it’s purpose at the time it is written? What about the wealth of information that you have preserved in your archives? And how does Google view [...]

If you are trying to run a profitable website, then search engine visibility is crucial to your success. I know that is an obvious statement, but too many businesses don’t take it as seriously as they should.
So how can business blogging help you to increase your search engine visibility? The two main areas [...]

Unlike a print or radio ad campaign where, once verbiage and images have been signed off on you are done, business blogging and social media marketing is almost a living thing, requiring your attention on a daily basis. But unlike that print or TV ad that fades from your customer’s memory as soon as it [...]

A lot of businesses wonder why they should even get involved in business blogging in the first place. Whenever I talk to people about this concept I get a question like this, “Aren’t blogs just written by people that have nothing better to do?” As you can see, blogs and blogging in general [...]

I’ve you’ve ever wondered how important back links are in regard to your search engine visibility, consider this. Adobe Acrobat Reader’s website is #1 on Google.com for the search term “click here.” Right about now you’re thinking, “So what!” Well, have you ever considered how they got to be #1 for a [...]

If you have taken any blog training, you no doubt are feeling that you have the formula down for search engine optimization and blog marketing. You probably may also be vaguely familiar with the love hate relationship between SEO and Google. One SEO expert suggests that the formula that you have learned, if applied without [...]

A local skate board retailer is interested in how search engine visibility and optimization will cross over to mobile web. What modifications will he need to make to his blog and site? He is wise to express interest given that his users are heavy mobile users.
Though this area of SEO is evolving, there [...]