Archive for August, 2007

Business Blogging and Widgets

Tuesday, August 7th, 2007

Just as RSS marketing serves to syndicate your content, so do widgets. Google calls them gadgets, some folks call them badges. You likely have a few on your desktop that keep you advised of weather or flight cancellations. Besides being a bit addictive, they serve a very practical purpose for business blogging and e-commerce.
“Widgets are [...]

Multi-Lingual Blog Optimization

Monday, August 6th, 2007

Blog optimization for multiple languages is a complex and potentially expensive exercise. O.K., but how bout starting with one language? Small business bloggers in America are increasingly becoming aware of their Hispanic market and wonder how best to design their site and produce blog content that can easily travel the language barrier.
Blog Marketing to [...]

Blog Marketing by Participation

Monday, August 6th, 2007

If you are a small business blogger, you should accept the following invitation.
Business Blogging and Surveys
“I need your help!
[...]
Please join me in creating the Ultimate Small Business Marketing Round-up by completing a very short, multiple choice survey focused on finding out what it’s really like to be a small business marketer. (Wouldn’t you [...]

Business Blogging and E-Commerce

Friday, August 3rd, 2007

In studying the elements on a web page that lend to or obstruct conversions, one writer noted the general disconnect between big box retailers design philosophies for their brick and mortar operation in contrast to the shopping experience that they provide their customers online, as if they imagine that their online customer has lower expectations.

Meeting [...]

Clean Code for Google Indexing

Friday, August 3rd, 2007

You’ll find that during the course of learning about the technology that gives you the blog site platform that powers your site, you will find that you will absorb acronym after confusing acronym.

There is one acronym though that represents the technology in that platform that you’ll want to be familiar with; XML/RSS. What is [...]

Search Engine Visibility for All Your Pages

Thursday, August 2nd, 2007

A food manufacturer pays a pretty price to have his product displayed on the shelf where the customer will most likely see it. That shelf is expensive because it’s high visibility will afford his brand optimum exposure,thus, producing more sales.

Now consider your website. Every page in your web site is a “shelf” designed to achieve [...]

Business Blogs Get Google Juice

Thursday, August 2nd, 2007

Whenever I ask people who are unfamiliar with blogging, they typically have the same impression about what a blog is. They think of blogs as online journals. Places where people bear their souls and talk a little too much about their personal lives. I quickly point out that is how most blogs were started. Then [...]

Corporate Blogging

Thursday, August 2nd, 2007

Corporations have been implementing internal blogs, RSS publishing and there is even some experimentation with micro-blogging, ala Twitter. Yet many still are hesitating at the gate as to whether they will make an entry into corporate blogging.
Marriott Corporate Blog
There can be no predicting how each corporate voice will be judged, outside of the standard litmus [...]

RSS Marketing Strategies

Wednesday, August 1st, 2007

RSS publishing’s intrinsic facility makes it an effective means of content distribution for both mobile and video.

Since 2005 eBay customers have submitted their bids over their mobiles via UnWired Nation’s trial voice platform, the development of which resulted from the desire to get around the complexities of sending data to mobile [...]