The technology that promotes your site, i.e., blog site platforms, XML/RSS, podcasts, videos, etc., is always subject to change. Certainly, if you have been exploring the possibilities of blog marketing for your small business, you no doubt have read about Google’s transition to universal search and the growing emphasis on vertical search, suggesting [...]
Almost every local business that I Google has usually done quite a poor job optimizing their site for search engine visibility. I would not find some of these businesses on the first page at all if it were not for the several local search directories that have a rudimentary entry for them.
Their first sin is [...]
“You know, I get completely dumbfounded at conferences sometimes when webmasters ask me things like: “Can Google read my CSS?” I’m like, who gives a shit? Shouldn’t you be more concerned about finding ways to get end users to interact with your web pages, rather than losing sleep over whether a bot can read a [...]
Little things count for a lot, especially in business blogging. Titles can be one of those little things that make the difference between the reader clicking through to your post or ignoring it. The question becomes, how can you create a title that serves both optimization and catches your reader’s attention?
When keeping search engine visibility [...]
RSS publishing is duly noted for it’s efficacy in disseminating your content,enhancing brand recognition, increasing traffic and elevating a site’s search engine visibility. But is that content there to serve your reader first, or to serve your marketing objectives at the expense of the reader?
The subject comes up in a discussion at MediaPost about Freakonomics’ [...]
As you’ve read in other blog posts, blogging is a multidimensional online marketing tool. It is not, as many people believe, simply an online journaling opportunity. It’s certainly not just an online soap box, though some people may treat it as such.
Blogging is a fabulous marketing tool for businesses; particularly business that have websites. It’s [...]
The small business blogger is rightfully concerned about maintaining a constant flow of fresh content. Many start out enthusiastically and then quickly realize the time that it takes to research and write to their blog daily. What are the solutions for the small businessman who wants to keep his SEM and blog content in-house?
SEM: In-house [...]
Please forgive me if I go off on a bit of a tangent. Just can’t help it once I hear the sound of a Harley-Davidson and now, every time I go to my Google homepage, that is what I hear - and I hear it live.
Live Video via Google Gadget
“A large portion of the [...]
Count for me the many reasons why I will leave your web-site the second that I land there. Did you blast me with music with no clear mute option? Did you annoy me with flash to demonstrate how cool you are? Were you careless with site design and I’m met with confusing graphics and little [...]