RSS stands for Really Simple Syndication. It is used to keep people up to date on the latest news headlines, blog posts, podcasts and other information on the web. RSS can be used as a tool to share your blog entries as well as to gain easy access to blog entries (and all the other [...]
Finding other blogs to comment on and get involved with is a great idea if you are looking to add some extra exposure to your blog, and to your business in general. Blogs by nature are a social medium, and more and more companies are finding that they can increase their brand exposure by [...]
Things are starting to sound a bit different from when you first started learning about search engine visibility and SEO. Let’s say you started laying the groundwork for your transition into a blog site platform and blog marketing about a year ago.
What is Behavioral Targeting
You are now comfortable in the medium but now you [...]
A blog promotion coordinated with an offline ad campaign can produce an extremely effective, traffic producing advertising campaign. As a consumer who has often made purchases via an offline ad that pointed me to a website, I hate to see that I am predictable, but, I am one of the 2/3 of internet users who [...]
As they say, when you’ve got lemons, make lemonade. When blog marketing novices first begin blogging they are concerned that they will not get any comments, simultaneous to being concerned that the comments will be negative.It seems that everyone has heard wild and crazy stories about “trolls”. Trolls are simple - they go away when [...]
The Wall Street Journal gives a good overview on the success that a variety of businesses have achieved via business blogging. And as expected, the assessments are all positive.
Blog Marketing Successes
A forensic accounting expert never had one case come her way via the company website. Her inclusion of blog marketing brought her the search engine [...]
Now is the season to start thinking about yule tide cheer and full shopping carts. Holiday blog marketing campaigns should begin, well, yesterday. In fact, you are too late for the early bird shoppers.
“According to the results of the July 2007 ShopLocal.com online poll, exactly one-third of respondents have already crossed items off their holiday [...]
Business blogging is becoming a popular topic. Plenty of businesses these days are starting blogs or at least considering it. They do this for many reasons. Some do it so they can interact better with their visitors. Others do it as just another feature to their site. But how can [...]
The technology that promotes your site, i.e., blog site platforms, XML/RSS, podcasts, videos, etc., is always subject to change. Certainly, if you have been exploring the possibilities of blog marketing for your small business, you no doubt have read about Google’s transition to universal search and the growing emphasis on vertical search, suggesting [...]
Almost every local business that I Google has usually done quite a poor job optimizing their site for search engine visibility. I would not find some of these businesses on the first page at all if it were not for the several local search directories that have a rudimentary entry for them.
Their first sin is [...]