RSS publishing is duly noted for it’s efficacy in disseminating your content,enhancing brand recognition, increasing traffic and elevating a site’s search engine visibility. But is that content there to serve your reader first, or to serve your marketing objectives at the expense of the reader?
The subject comes up in a discussion at MediaPost about Freakonomics’ [...]

As you’ve read in other blog posts, blogging is a multidimensional online marketing tool. It is not, as many people believe, simply an online journaling opportunity. It’s certainly not just an online soap box, though some people may treat it as such.
Blogging is a fabulous marketing tool for businesses; particularly business that have websites. It’s [...]