The Chartered Institute of Marketing in the U.K recently said that businesses need to invest in SEO if they want to survive online. They go on to say how most people “Google” a word to find a business. If you are a real estate broker in Denver, Colorado and someone Googles “real estate broker in [...]
When it comes to promoting your business online there are plenty of places to turn. Of course you can always advertise, but remember: advertising creates awareness, not sales. It’s good, hard marketing that builds your sales percentages.
Advertising and marketing combined will, however, build your search engine visibility. People today use search engines to find information, [...]
Really, with terms like “wiki” and “business blogging” and “podcast marketing“, it can be kind of hard to take the Web 2.0 world all too seriously. Especially if you are a CEO and the only thing you associate social media with are bratty teens on MySpace. But, as is the norm with online marketing, [...]
It would seem that most businesses these days are still not getting involved in business blogging. Here are some statistics from an article published on eMarketer.com:
Only 5% of UK corporations use blogs on a regular basis
5.8% of Fortune 500 Companies have a public blog
1.5% of Forbes 200 Best Small Companies have a public blog
I [...]
If your blog promotions are boosting traffic to your e-commerce site and your podcast marketing is producing the subscribers you were anticipating, why aren’t all those customers who are - according to your analytics - engaged in and using your content, adding to your bottom line? It would be comparable to your brick and [...]
Have you ever noticed how news sites, article sites, and blogs often have a higher google page rank than other internet sites? Have you ever wondered why? It really comes down to content. With search engines, content is king! As such, blog marketing can help you keep your content fresh, and [...]
RSS publishing is a powerful tool for disseminating your content and increasing your traffic and search engine visibility. Personally, I have become a feed glutton, my reader serving up a full banquet of research and reading entrees from the blogs I have found to have a hearty serving of relevant content.
As soon as I [...]
Blog marketing goes beyond RSS publishing, great content and Google analytics. It also encompasses becoming well acquainted with your online neighborhood. A builder is always looking at possible land to develop, keeping an eye on what land is being bought, and by whom, in the neighborhoods and towns that their brands compete in.
And so should [...]
If you think about it, your favorite restaurants and merchants that you revisit time and again have qualities that are unique and engaging. If they were to disappear, you’d definitely miss the experience of doing business with them.
Making Your Blog Your Market’s Online Landmark
Blog marketing is more than generating pages of content. It’s [...]