Blogs for business is a topic that can stir up a great deal of debate. Blog marketing has proven itself to be a substantial revenue earner when implemented with a well thought out campaign that consists, typically, a fusion of both old and new media. There are, however, some companies who continue to sit [...]
Blog marketing for business isn’t rocket science when you get down to the essentials. Think about your own reading habits online.
Why Do You Subscribe to an RSS Feed?
What is it that prompts you to look for that little orange RSS subscription button after reading a blog entry? What is it that makes you want to [...]
Blog training touches only peripherally on aesthetics, that usually being the domain of your web designer. But, that being said, your approach to site design needs to be more holistic in approach, a thorough evaluation of every element that appears on your home page or landing page - and that includes the often [...]
RSS publishing has no doubt revolutionized the way you can distribute critical information, be it utilized as a pipeline to your customers or a means of disseminating internal corporate communications. In some instances, it has edged out email as a means of direct contact.
Corporate RSS Publishing Saves Money
Which tools you use depends on the context [...]
Blog training includes a thorough look at understanding the significance of the data that you retrieve from your analytics program. And just a reminder, Google completes it’s transition to it’s new interface on July 18th. That transition represents only one of the many permutations search engine marketing and analysis is constantly undergoing.
Blog Promotion Strategy [...]
Blog optimization and achieving high search engine visibility is not a one shot proposition, as any company establishing their online presence can attest to. Many small businesses recognize the necessity and benefits of implementing a blog site platform to secure and advance their online presence through blog marketing, podcasting, etc. The question that ultimately arises [...]
Blog marketing strategies must be informed by continuous review of your analytics. Doing so ensures that your ad campaigns are producing projected traffic and conversions.. Doing so ensures that your ad campaigns are producing projected traffic and conversions. In our last post we described the use of widgets as a business blogging tool that [...]
Blog training emphasizes the need to keep abreast of the rapidly changing technology that will go towards keeping your site at the top of search engine rankings.
Widgets Anyone?
Just as RSS publishing entirely changed your advertising models by distributing your content and brand to subscribers all over the net, widgets can turn all those subscriber sites [...]
Podcast marketing and videocasting can prove to be a powerful catalyst for traffic and sales. Josh Bernoff at Groundswell interviews George Wright, marketing director of Blendtec, a company that made their powerful little blender into an A YouTube star.
Pondering the dilemma of selling an un-sexy blender for the rather steep price of $400 , [...]