Blog marketing through the use of videos is rapidly gaining interest as it continues to result in increased traffic and conversions for online marketers.We recently touched on the importance of optimizing the images on your website. In a recent interview, Rohit Bhargava of Interactive Marketing confirms the importance for image and video/podcast optimization.
Image, Video and [...]
Business blogging was initially viewed with a great deal of skepticism. An associate recalls that after carefully pronouncing the word ‘blog’, that a quizzical expression would immediately register on his listener’s face.
Of course, with the addition of podcast marketing, RSS, video casts and all of the other assets built into an effective blog site platform, [...]
Corporate RSS publishing has proven invaluable for those organizations who blog internally. It has streamlined communication, been of great value in collaborative efforts, and greatly decimated the dreaded daily deluge of email.
Corporate Blogging Needs a Blog Leader
When a corporation adopts external blog marketing in addition to internal blogging, it is strongly recommended that [...]
E-commerce sites work very hard to make the shopping cart a user friendly experience so that conversion rates remain high and customers are happy to return for more. But what, if anything, will replace the shopping cart?
Advanced blog site platforms, blog marketing, RSS publishing and all of the other many changes in advertising have [...]
Search engine visibility for your site is greatly improved for local search results by optimizing your images, especially given Google’s and Yahoo’s implementation of universal search.
Beyond aesthetics, images cause a viewer to linger, particularly if your product has a community of “passionate users” (a label applied to those consumers whose enthusiasm often culminates in vibrant [...]
What is your landing page and what is it supposed to deliver? Your landing page is where your customer has come to get what you said you were going to give him. If you have an ad promising free podcasts on scuba diving in the Bahamas, now is not the time to try to [...]
Blog marketing works on several levels. Keyword optimized content is the foundational level of your marketing efforts and supports the blog promotion campaigns that follow.
After you leverage your search engine rankings, you also want to score high on your reader’s index. It’s referred to as becoming a “thought leader” in your field.
One way of achieving [...]
Blogs for business that serve as the e-commerce branch of a brick and mortar operation would do well to cater to their online shopper with the idea in mind that they may well be perusing your inventory with the intent of actually getting in their car and driving to your store. Indeed content promotions [...]
Blogs designed for business seem almost tailor made for some industries. If you are a real estate broker, the advantages to business blogging could quite literally fill a book.
Realtors Speak Rich Keyword Content Naturally
Blog marketing is concerned primarily with disseminating relevant, quality information/content to your target demographics by employing blog optimization and other techniques designed [...]