Archive for July 31st, 2007

Adding Video to Your Marketing Mix

Tuesday, July 31st, 2007

Adding videos to your menu of online marketing tools is icing on the cake. But first you have to bake the cake. As attractive as videocasting is, much depends on the maturity of your site, your stockpile of optimized content, and the results from your current blog promotion campaigns.
It is not the wisest strategy to [...]

Web Analytics and Social Media Marketing Revisited

Tuesday, July 31st, 2007

Just want to touch on two recently posted topics; web analytics and social media marketing.

Microsoft to Introduce New Web Analytics Tool
We posted on the importance of using your Google analytics, or a comparable tool, to determine the effectiveness of your various blog marketing campaigns and to determine the strength of your search engine visibility. We [...]