Business blogging was initially viewed with a great deal of skepticism. An associate recalls that after carefully pronouncing the word ‘blog’, that a quizzical expression would immediately register on his listener’s face.
Of course, with the addition of podcast marketing, RSS, video casts and all of the other assets built into an effective blog site platform, [...]

Corporate RSS publishing has proven invaluable for those organizations who blog internally. It has streamlined communication, been of great value in collaborative efforts, and greatly decimated the dreaded daily deluge of email.

Corporate Blogging Needs a Blog Leader
When a corporation adopts external blog marketing in addition to internal blogging, it is strongly recommended that [...]