Podcast marketing and videocasting can prove to be a powerful catalyst for traffic and sales. Josh Bernoff at Groundswell interviews George Wright, marketing director of Blendtec, a company that made their powerful little blender into an A YouTube star.
Pondering the dilemma of selling an un-sexy blender for the rather steep price of $400 , [...]

Business blogging success can go a long way towards establishing confidence in your brand.Imagine having a sales person at your front door greeting every customer with proof that they will not get ‘mugged’ while shopping with you. Now imagine having staff assigned to roam your store continuously, reassuring your customers that their shopping experience [...]