Adding videos to your menu of online marketing tools is icing on the cake. But first you have to bake the cake. As attractive as videocasting is, much depends on the maturity of your site, your stockpile of optimized content, and the results from your current blog promotion campaigns.
It is not the wisest strategy to [...]
Just want to touch on two recently posted topics; web analytics and social media marketing.
Microsoft to Introduce New Web Analytics Tool
We posted on the importance of using your Google analytics, or a comparable tool, to determine the effectiveness of your various blog marketing campaigns and to determine the strength of your search engine visibility. We [...]
Podcast marketing is met with skepticism by some corporations and businesses. Certainly it is new terrain, and can often appear more like a Wild West show than a viable advertising medium. But just as a viable country emerged out of the “Wild West”, as podcast and video marketing is being refined, a very viable marketing [...]
Business blogging’s most arduous and time consuming task is getting that relevant content published on a daily basis.
You’ve optimized for search engine visibility, you’ve submitted your site to directories, you’ve been monitoring your analytics and tracking conversions.
Working Hard for the Content
You’ve been working pretty hard for the content, so why not let that content work [...]
Reading a post on the advertising possibilities with mobile marketing, I was reminded of a nephew whose cell phone is attached to his hand and his skate board attached to his legs. The perfect demographic for mobile marketing and SMS campaigns.
Mobile and SMS Marketing
“The time is right to get engaged in mobile marketing. [...]
Your pizza is a hometown legend. You have about a dozen restaurants locally and you want to solidify your leadership in the market, further extend your brand and leverage your operation with a view of possibly expanding throughout a tri-state region. What should your website involve to achieve this?
Building a Site That Achieves Results
XML/RSS
A website [...]
Business blogging, podcasting, social media marketing, videocasts are only some of the tools available for both the budget conscious entrepreneur or the corporate giant. Your future marketing campaigns will likely involve a mixture of all of these, often in combination with offline media.
Marketing Across Media Channels
Shani Reardon at Mediapost.com counsels…
“..Looking at the big picture,…implementing [...]
Social media marketing is another aspect of online marketing that you will likely want to explore. It’s another opportunity to build your brand and gain more boost for all of your blog marketing efforts.
Facebook and Small Business Marketers
According to Trendcatching, in May, Facebook had 25m users, expected to reach 50m by year’s end. Of those, [...]
Blog promotion strategies are sometimes so simple that some shy away for fear of looking, well, foolish. Yet it is often the simple campaigns that will reap the longest lasting rewards and the most satisfying results. Earlier we spoke of guest blogging, this post will deal with forums.
Using Forums to Cast a Net
Bob has a [...]
Blog marketing through the use of videos is rapidly gaining interest as it continues to result in increased traffic and conversions for online marketers.We recently touched on the importance of optimizing the images on your website. In a recent interview, Rohit Bhargava of Interactive Marketing confirms the importance for image and video/podcast optimization.
Image, Video and [...]