Archive for June, 2007

Business Blogging Liabilities

Friday, June 15th, 2007

Business blogging can be scary, there is no denying that. An angry customer, unscrupulous competition, or a troublemaker (known as a troll) all can end up at the end of your well written post in the form of malicious or slanderous comment.
But then, someone could slip in the aisle of your store, or one of [...]

Blog Site Platforms Provide for Marketing Flexibility

Wednesday, June 13th, 2007

Blog site platforms, when well designed, are flexible, responsive to your varying marketing requirements. It’s one of the many advantages that business blogging provides over and above a static website. Robert, a methodical, well established book store owner was sold particularly on this flexibility and range of options.

Robert has taken a slow, well considered course [...]

Blog Optimization

Monday, June 11th, 2007

Blog optimization, in some critics’ minds, is a downright nefarious concept. If you are in the process of researching the possibilities of blog marketing in your advertising scheme, you are bound to run into that attitude complete with assertions that those who promote SEO are akin to snake salesmen.
Oh my!
The blogger linked below [...]

Business Blogging: One Key Advantage

Friday, June 8th, 2007

Business Blogging makes lots of sense, especially when you consider the upside.
That very upside is underscored in a post on Business Blog Advice.com entitled, “The Top 6Reasons Marketers Should Blog.” 
One of the key points the writer makes is that Business Blogging allows for fast search engine spidering and indexing of your site.
Did you know that [...]

Blog Promotion: and Collaboration

Friday, June 8th, 2007

Blog Promotion is an ongoing process that involves harnessing of Web analytics, collaboration with other bloggers and websites, and sticking to your message.
On the btobonline Web site, David LaPlante, CEO of interactive agency Twelve Horses and Todd Van Hoosear, social media practice manager at Woburn, Mass.-based public relations firm Topaz Partners, offer these Blog Promotion tips:
1) Use [...]

RSS Marketing Strategies: And Their Advantage over EMail

Thursday, June 7th, 2007

RSS Marketing Strategies point to RSS as a superior way of getting your “transactional” (i.e. “buy this”) messages out than e-mail does.
That wise perspective is offered by Rok Hrastnik, author of the new e-book entitled Unleash The Marketing and Publishing Power of RSS.
Rob writes that, “it’s time to take on e-retailers, online service providers and [...]

Blogs Built for Auto Dealers

Wednesday, June 6th, 2007

Blogs built for auto dealers ought to be in abundance. Or so I thought when I started perusing the web sites of my local car dealerships. And very fine websites they are - very attractive, quite slick, and monotonously all the same. Everyone I perused locally were absolutely as impersonal as a billboard, [...]

Blog Promotion Pre-Launch Prep

Monday, June 4th, 2007

Blog promotions should never begin without thorough preparation and never more so when launching a new blog.

A friend asked a seasoned colleague what answer to give if his first buyers asked how long he had been in the real estate business. “Just tell them it seems like forever and then start selling.” Of course, even [...]

Blogs Built For Real Estate

Friday, June 1st, 2007

Blog marketing for real estate is almost too much fun, too easy. In fact, you can become distracted by all the marketing opportunities that blogs permit the Realtor. As a former realtor I would have killed to have such a communication tool.
Granted, the internet has deprived the Realtor of their exclusive hold on the Multiple [...]