An acquaintance, Peter, is a wealthy businessman in his late sixties who lives in a medium size mid-west city. Peter has a passion for sports cars, Harleys and fine cigars. Peter makes purchases in all three categories regularly and in all of his transactions he locates his desired merchandise online. He rarely visits the websites [...]

In my last post, “Truth Blogging,” I briefly scratched the surface of Foucault’s notion of power in terms of search engine visibility. In this post, I would like to delve a little deeper: I would like to consider Foucault’s notion of power in relation to truth-via-blogging. And I would like to consider truth-via-blogging in terms [...]

Is your advertising dollar playing to an empty house?
“While the traditional commercial is not extinct quite yet, it’s on the endangered list. “That ship has sailed,” says Joseph Jaffe, author of the book, “Life After the 30-Second Spot.”
Where has your audience gone?
“The average American spends more than 15 percent of his media time online, as [...]

While perusing a list of “52 of the Best Ways to Promote Your Blog and Your Business” by Mark White, I arrived at #52–”Write great content that people will want to read, recommend and link to!”–and I was reminded of Michel Foucault’s Power/Knowledge, a collection of interviews and other writings. In it, Foucault writes, “We [...]

Years ago I worked for a jet ski repair that stocked a small store catering to this segment of the outdoor market. We purchased our inventory from a large wholesaler and kept their catalog available for customer perusal in case in item had to be special ordered.
One day while looking with a customer for [...]

A small business profits handsomely with the inclusion of a blog in their marketing scheme. It particularly gives unprecedented exposure to artists, stylists, writers, craftsmen and all of those trades who, in the past, have had to rely on traditional and often costly methods to gain exposure.
HumbleBeads is so named for the humble quality of [...]

Some products have a natural born audience, a sub-culture of enthusiasts who have formed associations centered around the use of that product.
By way of example,if you sell motorcycles,sports cars, boats,skis,hiking equipment,fishing gear, or bicycles, you have an enthused and active community of your product’s users just waiting for a new place to congregate online.
Yet, many [...]

The basics of blog promotion can not be ignored; submission to search engines, RSS syndication, press releases, interaction on forums, podcasting, your URL on your email signatures and on all of your promotional materials and business cards.
And then there is the simple flier.
Lynda had a small canvas and upholstering business that catered to the boating [...]