Being a blogger does not mean being a writer.You wouldn’t be a small business owner without a story (your product/service) and passion to tell (sell) it. The hesitancy to blog can easily be overcome by realizing that business blogs provide yet another means for you to tell your story passionately, another opportunity not only to [...]
In a few short years blogging has grown so huge that one can actually find job positions designated as “blogger” or “content writer”. Companies who integrate a blog platform into their website need to be taught how to gain maximum value from their investment. Blog training has evolved out of pure necessity.
If a business decides [...]
Blog Optimization expert Terry Wells of Developer Shed realizes that the right choice of keywords and keyphrases are some of the initial steps that businesses need to take in order to have a good shot at being ranked high in search results for the services they offer. This is true for blogs (whose authoring tools [...]
Search engine visibility might be the name of the game but it is still Greek to the laymen setting forth into the unfamiliar Internet jungle in search of a web solution for their small business.
Typically a small business owner will assign his secretary or office admin with the task of finding “someone to update the [...]
Blog Optimization, as I write here, differs from standard website search engine optimization (SEO), regardless if the blog employs a standard issue platform or sports a custom design..
Blog Optimization also has nothing to do with what is frankly, the questionable practice of what some blogs do- hire a bunch of bloggers (usually beginning ones with [...]
Mommycast.com, a recent “Official Honoree” of the Webby Awards, employs a blog that is 100% podcasting. Webby award notwithstanding, is that a mistake? I pause to wonder how many “mommies” have Ipods. How many potential readers and potential customers are lost when they realize that,save for podcast summaries,there is no written content?
It is important to [...]
With the emphasis on corporate and small business use of social networking tools, often overlooked are the undeniable benefits that accrue to individual entrepreneurs.
It is frequently remarked upon that the generations designated as ‘X’, ‘Y’, and Millennial are quite resistant to climbing a corporate ladder, yet just as ambitious to achieve a level of [...]
Often a small business owner will not recognize how beautifully their product or service lends itself to a strong online presence. Home remodeling is such a business.
Bill had always been a staunch believer that the quality of his work combined with the old standby - word of mouth - would be sufficient to carry the [...]
Though “phenomena” is a word often used to describe “social networking”, the only thing phenomenal about it is the Internet’s interpretation of it. For as long as mankind have had ideas to communicate, groups have formed for the purpose of interacting around a common cause, to promote the community’s interests or to create an [...]
An acquaintance, Peter, is a wealthy businessman in his late sixties who lives in a medium size mid-west city. Peter has a passion for sports cars, Harleys and fine cigars. Peter makes purchases in all three categories regularly and in all of his transactions he locates his desired merchandise online. He rarely visits the websites [...]