First impressions are critical in personal relationships and in first business encounters. You’ll forego touring an open house if the curb appeal is lacking. If your first visit to a store is an exercise in frustration, you are likely not to return even if they are offering an attractive sale.
You don’t get very long to [...]

If you are house hunting, you know that, as a buyer, that you are essentially paying the commission. On a sizable property that can be a chunk of change. So if you noticed a Realtor advertising a refund on commissions, you’d certainly pursue investigating it.
When online broker, Redfin, offered a 66% commission refund, [...]

If you decide to accept the risks inherent in a given project, the assumption is that those risks have been addressed with a plan should they ever materialize as jeopardy or loss.
A corporation’s reluctance to pursue a blog marketing strategy derives from a valid concern over viable damage control should an unhappy employee [...]

“If you’ve ever wished you had the budget for a focus group, now you do. All that’s required is reaching out to a couple of key individuals and asking them if they would be interested in testing your product or process and letting you know what they think, or posting about it, if they [...]

Computerworld has a good article on the fears businesses often face when considering web 2.0.

For many, the blogging dilemma comes down to weighing the risks and benefits of spotlighting the company’s intellectual capital — the opinions of its employees — and opening new channels of communication with its customers without inadvertently leaking valuable information into [...]

Richard Hearne writes for WebProNews about optimizing Blogspot for SEO purposes. Your ability to alter and optimize Blogspot is somewhat limited by their hosting and restrictions, but you are not hopeless in your endeavor.
Suggestions include:

getting your own domain
setting blog titles and META tags
Making use of the header tag
using blog categories to theme your site
linking to [...]

Web 2.0 evangelism was advanced in Africa upon the occasion of the first Africa Experiential Marketing Summit, fronted by futurist and brand wizard, Martin Lindstrom. The over riding theme that Lindstrom expounded - joined also by the Disney Institute’s Sara Jones and Liz Bigham - was the necessity of recognizing the inexorable shift in power [...]

The Wiglaf Journal talkes about the power of business blogging to engage. It’s a very in-depth article looking at the changing trends of business and web 2.0 and some examples to help you get started.
The argument is that web sites are no longer unidirectional. They are now multi-directional, with conversation being the key buzz [...]

Channel Register explores the benefits to business of enterprise RSS. RSS has its benefits not just to executives and marketing departments in following news, but also internally to distribute news and project information. One way to do this is through a private internal blog system. However, maintaining RSS software company wide could be an IT [...]