Russel Morgan of PC Mag discusses the in’s and out’s of business blogging.
First, don’t be afraid of it. The technology is not as hard as you may think. More and more consumers are online, and thoughtful ways to approach them can help build you a sustainable community to grow your business.
Some tips from [...]

In a June post, Business Week’s Bruce Nussbaum cites a couple of quotes about Web 2 from “two of the biggest marketers in the world”; GM and Procter & Gamble .
GM’s Michael Wiley declares that “The existing advertising paradigm sucks,” he said. “It’s woefully inefficient. We give consumers virtually no information.” adding that [...]

I came across a nice email newsletter application that has an entirely online engine called Letterpop.com.
I know you can turn your blog’s RSS feed into an email newsletter using apps like feedblitz.com, but it’s just not the same.
Content in an email newsletter tends to be collated and more selective, as opposed to the content [...]