For a long time, SEO experts were fanatical about including metadata in websites. Then, it was thought Google was not paying attention to it, so the practice went under a bit. Now, it appears to be back in full force.
There are a lot of free tools and services to automate the inclusion of metadata [...]

InformationWeek has published an article showing the continued business wariness of web 2.0 tools. Despite the growing awareness that business communications need to evolve, their is a great skepticism still in the air:

More than half of business technology pros surveyed by InformationWeek are either skeptical about tools such as blogs, wikis, and online social networks, [...]

Russel Morgan of PC Mag discusses the in’s and out’s of business blogging.
First, don’t be afraid of it. The technology is not as hard as you may think. More and more consumers are online, and thoughtful ways to approach them can help build you a sustainable community to grow your business.
Some tips from [...]

In a June post, Business Week’s Bruce Nussbaum cites a couple of quotes about Web 2 from “two of the biggest marketers in the world”; GM and Procter & Gamble .
GM’s Michael Wiley declares that “The existing advertising paradigm sucks,” he said. “It’s woefully inefficient. We give consumers virtually no information.” adding that [...]

I came across a nice email newsletter application that has an entirely online engine called Letterpop.com.
I know you can turn your blog’s RSS feed into an email newsletter using apps like feedblitz.com, but it’s just not the same.
Content in an email newsletter tends to be collated and more selective, as opposed to the content [...]

Red Sweater Software has acquired MarsEdit, a popular blogging publishing software, previously owned by NewsGator Technologies and previous to that by Ranchero.
NewsGator Technologies focuses on its RSS platform, NetNewsWire, and MarsEdit was not being featured as it could be. This acquisition frees up NewsGator to focus exclusively on NetNewsWire and give attention to the [...]

One great strategy to increase the exposure of your blog is to involve your community more in its development:

Invite guest authors for one post, one week, one month
Ask for submissions on certain post topics
Invite picture submissions
Run contests
Have polls
Ask questions in your posts
Invite feedback and publish it
Publish testimonials, including pictures
Write case studies

Many of these strategies have [...]

For a mere few moments, I entertained this enticing proposition on World Nomad’s website.
“WE WANT YOU ! to travel all over the Australian countryside, write about it, blog it, Podcast and podcast it on the World Nomads website – vehicle and technical requirements provided free of charge – and you could be on your [...]

Open Culture, a site which is itself a podcast directory, links to a great resource for podcasts called the “Public Radio Podcast Catalogue” on PublicRadioFan.com
With over 900 public radio programs from all around the world on all sorts of big and niche categories, it’s a great directory to find content - and submit content to. [...]