Jennifer Jones interviewed Seth Godin for Podtech and I want to highlight some key quotes related to why you should be blogging and interacting in the social web.
The thing about Social Media that frustrates marketers to no end is that you can’t buy attention and that if you have no choice, but to think and [...]
Happy New Year! Although just barely two weeks into it, it already feels….well, not quite old but more like "broken in".
Before you read too much further, don’t think that "new adventures"
means that I’m leaving either Forrester or this blog. I’m thoroughly
enjoying both but I’m going to be up to something new this year as well.
I’m [...]
CBS is taking a leading role in embracing social media - with all its legal complications of infrigement. This is a passionate topic of mine - are fans breaking the law when making slideshows or video mashups of their favorite shows… or does this propel the fandom of the show as free marketing.
CBS is experimenting [...]
Pay attention to this blog on the Forrester Research site. It deals with a movement online they call Groundswell in which people engage in sharing activities that can change the way people look at your brands and products.
Already news giants like the BBC Corporation are investing millions to reach out to these social networks to [...]
Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]
Google Earth is innovating yet again. The powerful tool that has visualized the planet in a simple and powerful way, and changed forever the way we find directions, is now on the cusp of adding heat map capabilities.
Google Earth uses satellite images, maps and 3D buildings to put the world into focus. Many companies use [...]
One of the first steps in starting any blog is to get noticed. The easiest way is to submit to directories. It takes some time, but reaps well in the future.
By submitting to general directories and regular directories, your site will be categorized for searches, will appear in search engines. So, greater audience reach and [...]
With Safari on the the new iPhone, I was looking forward to an RSS feed reader on the new Apple device too. I was disappointed that it wasn’t to be. But the p2p-blog.com highlights a feature on the iPhone that does use RSS feeds. AppleTV.
The iPhone makes use of your iTunes library to allow iPhone [...]
Chitika ads aren’t contextual. Often, the same ads appear on pages with disparate content. Techtites highlights a couple of ways to make them more contextual. But you will have to get your hands dirty with some code hacking.
First, you can use the tech-buzz.net method of contextualising the ads based on the title of your post. [...]