Archive for January, 2007
Sunday, January 21st, 2007
Whether you have a personal blog or a business blog, you cannot overlook the importance of contact information and information about you and your site.
Why is contact information so important? Aside from the obvious way of contacting you, it adds some legitimacy to your site. Pair it with more ways to contact you and [...]
Tags: authenticity, blog-design, blog-transparency, blogging, blogs, business-blog, contact-information, corporate-blog, personalization, transparency
Posted in Business Blogging | No Comments »
Friday, January 19th, 2007
Hitwise has released some statistics on the popularity of various web based feed readers.
The market share of US visits to Bloglines was 3 times greater than Rojo, its nearest competitive web-based feed reader. The chart below shows the traffic trend over the past year for the leading web-based feed readers. You can see that [...]
Tags: bloglines, feed-readers, google-reader, my-yahoo, RSS, RSS-readers, rss-stats, rss-technology
Posted in Blogging Technology | No Comments »
Thursday, January 18th, 2007
PodcastAlley.com is a directory for podcasts and an intuitive portal for users to find podcast content.
Unlike many directories, which users find frustrating, PodcastAlley has many more ways to find content. From the Top 10 of the Month to Featured Podcasts to Newest Podcasts. Each category of which can be subscribed to by RSS.
PodcastAlley features 28,174 [...]
Tags: directories, podcast, podcast-alley, podcast-directories, podcast-marketing, podcastalley, podcasting
Posted in Podcast Marketing | No Comments »
Wednesday, January 17th, 2007
The Splashcast blog has an interesting post on the RSS readers that can display podcast entries. While the most popular online and desktop RSS readers can play video and audio podcasts, I was surprised to learn that many couldn’t. Newsgator, for instance, can’t. It seems that we have more tools to create podcast content than [...]
Tags: Newsgator, podcast, RSS-readers
Posted in Podcast Marketing | No Comments »
Wednesday, January 17th, 2007
There are very few instances when online technoloy finds its way into real life. But RSS is making that transition, at least in entertainment.
The iPhone serves as a conduit for video podcasts to the TV. And recently, Gizmodo had a story about the iMate Momento, a picture frame with a wifi receiver that changes photos [...]
Tags: real-life, RSS
Posted in Blogging Technology, Podcast Marketing | No Comments »
Wednesday, January 17th, 2007
Google provides a set of webmaster tools, free, to push new blog posts into the Google search engine as quickly as possible. The concept is simple - instead of waiting for Google to find you, you give Google the information the second it is published.
Search is vital to the health of any business, and though [...]
Tags: Google, indexing, optimization, search, search-engine, search-index, seo, webmaster-tools
Posted in Content Promotion Strategies | No Comments »
Tuesday, January 16th, 2007
Now available — Forrester podcasts! These free podcasts focus specifically on interactive marketing and feature and feature a series of interviews with analysts and industry leaders who spoke
at our Consumer Forum in October. Note that we are currently testing this new medium and we’re trying to figure out what works, what doesn’t. So we’d [...]
Tags: 2006, abc, blog, blogs, comments, feed, Feedburner, feeds, flare, free, hr, im, industry, IT, listening, marketers, marketing, media, mobile, mp3, office, ping, podcast, podcasts, PR, research, search, security, subscribe, target, tech, technology, technorati, travelocity, XP
Posted in Content Promotion Strategies | No Comments »
Tuesday, January 16th, 2007
Thanks to my colleague Peter Kim, I’ve been tagged so I have to respond with this post. What’s going on? There’s this viral thing going on called "Blog-Tag" where the blogger writes five things about themselves not widely known, and then "tags" five other people to continue the chain. This online tagging game was recently [...]
Tags: 2006, adi, blog, blogger, bloggers, blogher, blogosphere, blogs, community, corporate, dell, education, feed, Feedburner, feeds, flare, Google, HP, hr, im, IT, kids, microsoft, online, ping, PR, professional, sphere, sse, tagged, tagging, tags, tech, technorati, typepad, unique, update, wom, wordpress
Posted in Content Promotion Strategies | No Comments »
Tuesday, January 16th, 2007
Jennifer Jones interviewed Seth Godin for Podtech and I want to highlight some key quotes related to why you should be blogging and interacting in the social web.
The thing about Social Media that frustrates marketers to no end is that you can’t buy attention and that if you have no choice, but to think and [...]
Tags: blogging, blogs, Branding, community, consumers, Corporate-Communications, listening, seth-godin, social-media
Posted in Corporate RSS Communications | No Comments »
Monday, January 15th, 2007
Happy New Year! Although just barely two weeks into it, it already feels….well, not quite old but more like "broken in".
Before you read too much further, don’t think that "new adventures"
means that I’m leaving either Forrester or this blog. I’m thoroughly
enjoying both but I’m going to be up to something new this year as well.
I’m [...]
Tags: blog, blogger, blogs, comments, ebook, email, executive, feed, Feedburner, feeds, flare, groundswell, HP, hr, im, IT, link, media, money, NGO, PR, reader, readers, research, search, sse, target, tech, typepad, update, widgets, wiki, wikipedia, XP
Posted in Content Promotion Strategies | No Comments »