Happy New Year! Although just barely two weeks into it, it already feels….well, not quite old but more like "broken in".

Before you read too much further, don’t think that "new adventures"
means that I’m leaving either Forrester or this blog. I’m thoroughly
enjoying both but I’m going to be up to something new this year as well.

I’m [...]

CBS is taking a leading role in embracing social media - with all its legal complications of infrigement. This is a passionate topic of mine - are fans breaking the law when making slideshows or video mashups of their favorite shows… or does this propel the fandom of the show as free marketing.
CBS is experimenting [...]

Pay attention to this blog on the Forrester Research site. It deals with a movement online they call Groundswell in which people engage in sharing activities that can change the way people look at your brands and products.
Already news giants like the BBC Corporation are investing millions to reach out to these social networks to [...]