Steve Rubel had a peek into a recently-released 15-page white paper from Forrester Research entitled The ROI of Blogging. It explores various quantifiable ways of justifying the returns on corporate blogging efforts, depending on the objectives of the corporate blog.
The stated objectives being:

Increased brand visibility
Gaining consumer insight
Reduced impact from negative user-generated content
Increased sales efficiency

Basically, the [...]

If you are looking to do a more-than-just-talking podcast, or have a spiffy intro/exit to your regular podcast to make it more professional, RadioDaddy is a great place to find voiceovers - free.
RadioDaddy is a volunteer service. So, if you put in a set of guidelines for the exact voiceover you need, a volunteer - [...]

YouTube has announced that it is going to reward its users for choosing to host videos with them by enabling a revenue share system.

Chad Hurley, co-founder of YouTube, said Saturday that the wildly successful site will start sharing revenue with its millions of users.
Hurley, who along with the site’s co-founders sold YouTube to Google [...]

While blogs are often used to improve search engine rankings of sites and to communicate with customers and other stakeholders, blogs are gaining usage in sharing with another important stakeholder. The employees.
Rod Boothby lists some interesting ways of using blogs for internal audiences.
If you are running a consulting company, you might have following Worksite types:
• [...]

No business can deny the power of good Search Engine Optomization. Especially when in relation to Google. However, all marketers know how frustrating it is to get new information into Google quickly.
This ongoing frustration with disseminating news - and, for readers, finding it - has led to the rise of social search.
Divya Uttam [...]

Microsoft has landed itself in hot water, again, among the blogosphere and public in general after it offered to pay a blogger to edit certain Wikipedia articles in their favor.

Wikipedia is a collaborative encyclopedia - anyone can add or edit almost anything on the site. The chaos of such a method is maintained in [...]

The Luxembourg-based Wikio has secured funding for €4 million ($5.3 million).
Wikio is like Digg + Google News + Technorati, still in its early phases but promises to lead the way in European Web 2.0 search technologies.

Wikio, launched in France last June, and currently operating sites in France, United States, Germany, Italy and Spain, is [...]

As a followup to my post yesterday about the incident on the Jobster CEO’s blog, I found a great post from Andy Beal on how to manage your reputation online.
The first step is to find out what others are saying about your brand.
• If possible, monitor hourly as early action is crucial.
• Create custom RSS [...]

One of the main worries of a business going into blogging is "filtering" what gets online. Basically, there are legal reasons, PR reasons, and sometimes incorrect assumptions that lead a company to desire that information that goes onto its blog, or the blogs of its employees, be filtered. By this, I mean that companies don’t [...]