Archive for September, 2006

New RSS Marketing Partnership

Wednesday, September 27th, 2006

Two of the premier RSS marketing companies, Pheedo and SimpleFeed, announced that they are combining their products in a strategic partnership. Adotas reports on how the companies will combine their RSS technology to offer customers a wide range of RSS marketing tools:
Yoday at the OMMA conference in New York, RSS marketing companies Pheedo and SimpleFeed [...]

Image Marketing Turns to RSS Methods

Tuesday, September 26th, 2006

An article geared toward the hospitality industry encourages RSS, podcasting, and blogging all as low-cost solutions to image-boosting marketing. Each method is stated as being one to consider for hospitality businesses who need promotional direction. According to the article on Hospitality.net, RSS, podcasting, and blogging can be used to increase publicity to target audiences, a [...]

Learning to Use Online Marketing Tools

Monday, September 25th, 2006

Learning how to use all the new online marketing technology can be daunting. However, Capture the Conversation is a new Web site devoted to teaching the basics of the latest Internet marketing tools. Teaching about blogging and RSS technology, as well as social tagging and bookmarking and blog search engines are the goals of this [...]

Tools to Manage Your Online Marketing Campaign

Monday, September 25th, 2006

Coremetrics 2007 is the latest release by Coremetrics for online marketing tools. This new version offers advanced tools that work with a variety of Internet marketing tools to evaluate elements such as blogging and RSS technology, podcast marketing, and other online tools in order to help businesses manage their online marketing campaigns. Yahoo Business reports:
"With [...]

Viral Marketing Can Help You Get the Word Out

Monday, September 25th, 2006

One of the latest content promotion strategies is viral marketing. This is basically a combination of word of mouth marketing with the Internet. You can use RSS feeds and blogging technology to spread your brand image across the Internet quickly. Fairfield County Business Journal reports:
“At companies with less than 100 people, 21 percent are planning [...]

iPod’s Promotional Advantage to the Rescue

Friday, September 22nd, 2006

It’s a guarantee that Apple is feeling ecstatic that its relatively recent iPod device is suddenly the savior of two of the most notable automobile manufacturers, Ford and GM. Both car companies are integrating iTunes software and iPod capabilities into their production lines for a stab at savvy car buyers. It’s no secret that the [...]

Keyword Rich Content

Wednesday, September 20th, 2006

Marketers maintaining a company’s online promotion through weblogging, RSS, website management, podcasting, vidcasting, and publications have to remind themselves that while it is important that the content be informative, topic-conscious, and user-friendly, the primary point of these strategies is search engine optimization. This is especially true for a consistent weblog.
Blogging can satisfy the marketing [...]

Obtaining SEO Through Strategic Content Promotion

Tuesday, September 19th, 2006

Every so often marketers that play a role in maintaining a company’s online promotion through weblogging, RSS, website management, podcasting, vidcasting, and publications have to remind themselves that while it is important that the content be informative, topic-conscious, and user-friendly, the primary point of these strategies is search engine optimization, or SEO to the cyberworld. [...]

Using Podcast Marketing for Your Business

Monday, September 18th, 2006

While podcast marketing will likely not replace TV or radio advertising in the near future, the fact of the matter is that podcast marketing can be a powerful business marketing tool. It offers the ability for businesses to reach customers on a new level, both through audio and video podcasting. Several businesses are beginning to [...]