For the tourism industry, what Philadelphia has done with its podcast marketing is sheer genius. Offering audio podcast tours of the city, allowing sight-seers to choose what to listen to and learn about the city’s landmarks. This can also be applied to a variety of other industries. It is possible to offer an audio or [...]

One of the latest innovations in new media technology is the click-to-call service. This service allows podcasters, bloggers and other businesspeople to offer customers an easy way to get in touch with a prepaid VoIP service that allows them to make a phone call with the click of a mouse. This service could be used [...]

RSS marketing is becoming an integral part of content promotion. Content promotion strategies that include RSS technology are more effective and can reach a wider audience. Additionally, incorporating RSS technology with content promotion strategies like search engine optimization, keyword use and business blogging can help your business reach even more people and rise in search [...]