The number of people interested in podcasting is growing: 15 million adults have recently downloaded a podcast of some sort according to Nielsen/Net Ratings. The estimate is 56 million by 2010. This means that there is a great opportunity for podcast marketing, and it is coming at a time when RSS technology makes it easy [...]

One of the best things about RSS technology, from a corporate communications standpoint, is how easy it is to distribute information over RSS feeds. You can integrate RSS technology into your corporate communications simply by having all of your employees subscribe to the company RSS feed. Then, whenever an important message is sent, or a [...]

B2B blogging is gaining in importance, according to new research. B2B blogging is making strides in moving from something that people just read, to something that actually influences buying behavior. By taking advantage of blogging and RSS technology, you can distribute a B2B blog to important clients, as well as create a way for new [...]

Microsoft has released a new software program combining photo sharing and RSS news feed capability for users to create their own slideshows and be provided with instant news updates on their personal computer. Microsoft Codename Max – its official title – utilizes RSS technology to give what would simply be a nice photo sharing format [...]