<Shameless plug> I’ll be at two Forrester events later
this month that you (or your colleagues) maybe interested in attending.
Social
Computing Boot Camp: Tapping Into The Power Of Empowered Consumers. This
is a small format (between 20-40 people) where participants learn how to
implement social technologies like blogs, RSS, social networking, and
podcasting within the marketing organization. This day-long [...]
I’m in Chicago at Forrester’s Consumer Forum this week, where the theme is "Humanizing The Human Experience". We have an event blog up and running, featuring two bloggers — Marianne Richmond and Christopher Carfi — as well as two Forrester researchers, Sarah Rotman Epps and Chloe Stromberg. For those of you attending the Forum, it’s [...]
The most marketing promotion for the least effort. If that’s the type of marketing your industry wants, you’ll be interested to find that a new software release is providing just the opportunity for common bloggers to turn their script into sound. As we know, trailing closely behind technological developments geared toward the everyday social networker [...]
For the tourism industry, what Philadelphia has done with its podcast marketing is sheer genius. Offering audio podcast tours of the city, allowing sight-seers to choose what to listen to and learn about the city’s landmarks. This can also be applied to a variety of other industries. It is possible to offer an audio or [...]
One of the latest innovations in new media technology is the click-to-call service. This service allows podcasters, bloggers and other businesspeople to offer customers an easy way to get in touch with a prepaid VoIP service that allows them to make a phone call with the click of a mouse. This service could be used [...]
RSS marketing is becoming an integral part of content promotion. Content promotion strategies that include RSS technology are more effective and can reach a wider audience. Additionally, incorporating RSS technology with content promotion strategies like search engine optimization, keyword use and business blogging can help your business reach even more people and rise in search [...]
Every business has a unique marketing formula that appropriately suits the promotional needs of that company. While there is not necessarily a right and wrong way to approach marketing, there are opportunities that if avoided can prevent a substantial amount of publicity and networking capabilities. Today’s business thrives best on networking and referral-based marketing. Connecting [...]
One of the best ways to interact with your customers is to allow them to make comments on your business blog. Business blogging is one of the best ways to draw customers to your business Web site. One of the best ways to keep customers is to listen to them. This means that you need [...]
One of the most convenient uses for podcast communications is the use of podcasting for training purposes. The insurance industry is now using podcast marketing for advertising and branding purposes, as well as to help train insurers in using the latest new media techniques for more effective advertising and brand marketing. Podcast marketing is convenient [...]