In an effort to make RSS technology more accessible to small business owners, a company called Fedafi has opened an RSS channel for small businesses. The idea is to purposes to reach wide, yet targeted audiences. From a PR Web news release:
Fedafi makes the creation, management, marketing and tracking of RSS
and Podcast feeds easy by [...]
Podcasting is becoming more and more popular, and one way you can utilize your podcasting marketing strategy is to create a podcast product or press release. This can be especially helpful if you want to integrate interviews into the product release. And, you can include demos if you use a video podcast as your product [...]
It’s no secret that marketers can attract publicity and increase promotion through the use of a charity cause. The concept has been implemented for decades and many corporations find the tactic to be profitable enough to repeat. Of course, there’s always another side to an almost too-good-to-be-true marketing strategy, and in this case it’s the [...]
One way to stretch your online marketing dollar is to start a business blog. Because blogs are so inexpensive, they offer a good way to raise search engine visibility, bringing more traffic to your Web site and helping you receive more customers. Add your business blog to an RSS feed, and you can reach even [...]
When it comes to content promotion strategies, keywords are very important. And Google AdWords allows companies to place keyword buys. But it can be difficult to determine whether those keywords are actually effective content promotion tools that positively impact the bottom line. However, a company called Kieden developed an online tool that does just that, [...]
The new G3 phone Z610 from Sony Ericsson is one of the latest gadgets the makes it possible to employ new media technology on the go. This phone makes it easy to take and post pictures to blog sites, for better picture blogging. Additionally, it makes it possible for business people to stay up to [...]
Podcast publishing’s reputation of being an enticing marketing tactic proves its promotional power in a successful attempt by Speedo brand. Speedo recently unleashed a wave of swimming podcasts following an initial attempt at podcast promotion featuring Olympic Swimming Champion Michael Phelps.
Apparently Speedo finds podcasting success pleasing to their promotional agenda as the company has [...]
Corporate enterprise is transitioning toward an online epicenter. In modern society there exists a real world trade as well as a World Wide Web commercial premise. As those separate sources of transaction become more unified on a daily basis through modern technology which completes the processing and shipping of goods across physical boundaries, the pressure [...]
The Washington Post’s online site has announced that it is forming a blog network for lesser-known bloggers in order to help them raise their profiles. Bloggers must agree to have advertising on their blog sites, but the revenue is shared. Online Media Daily reports on this novel approach to new media by an old media [...]