Starbucks is planning on using podcast marketing as an integral part of its latest marketing push. With its "Coffee Conversations" program, available as downloadable podcasts, Starbucks exemplifies the creativity that can be used in podcast marketing. Using podcasts is a good way to offer useful information that customers love in a format that is easy [...]

One of the best ways to promote your business Web site is to write interesting and compelling articles that can serve as your Web content. These articles should be optimized for search engines with good keywords and distributed using the syndication technology of RSS feeds. You can boost search engine rankings by having your content [...]

A new type of business marketing is on the rise: social marketing, in which consumers take a more active role in the messages they receive. Another feature of social marketing is that it allows the customer greater interaction with the business, fostering a sense of community and a feeling of "ownership." Social marketing makes use [...]

According to MediaPost, video content distributed among portable players such as iPods and cell phones will take longer form over the next couple of years. Technology research firm In-Stat predicts that by 2008 consumers will be regularly accessing video content of lengths thirty minutes or longer. It’s not that long downloads aren’t available now, but [...]