When you have a marketing ingredient that is profitable on its own and mixed with other tactical devices, you have an instant recipe for promotional success, regardless of the approach. RSS technology fits this description as it is built for increasing the potential of podcasts, vidcasts, blogs, and other corporate marketing trends, and functions as [...]

Business blogging can be used as a good tool for internal business communications. As blogging moves out of the realm of isolated people putting their thoughts to screen, blogging technology will become more advanced to accomodate those that want to use blogging to keep in touch and disseminate information. Meryl K. Evans and Hank Stroll [...]

In an effort to make RSS technology more accessible to small business owners, a company called Fedafi has opened an RSS channel for small businesses. The idea is to  purposes to reach wide, yet targeted audiences. From a PR Web news release:
Fedafi makes the creation, management, marketing and tracking of RSS
and Podcast feeds easy by [...]

Podcasting is becoming more and more popular, and one way you can utilize your podcasting marketing strategy is to create a podcast product or press release. This can be especially helpful if you want to integrate interviews into the product release. And, you can include demos if you use a video podcast as your product [...]