RSS technology is not useful only for communicating on a mass basis with the "outside" world. Indeed, corporate RSS communications can be enhabced within the corporation as well. Targeted RSS communications can include secure items meant only for a certain group of people: financial statements, paycheck stubs and project management. Additionally, RSS technology makes it [...]

One of the most potent forms of marketing is word-of-mouth (WOM) marketing. This is marketing that relies on clients to spread the news about a product or service. Blogs and RSS technology make excellent tools as part of WOM marketing. RSS blogging allows subscribers to learn about products and services written about in blogs. Umbria, [...]

Blogging and RSS technology have made it possible for different bits of information and entertainment to spread across the World Wide Web. This includes video clips, which are rising in popularlity on Web sites like YouTube and various blogs. However, many are concerned about copyright. Viacom hopes to rein in some of this with the [...]