When it comes to generating high-quality leads, podcast marketing is up there with the more effective marketing tools. And podcast marketing is not just about any leads; the leads are rated as "high quality" in a survey of business technology marketing executives. Blogs are also rated quite highly, even higher than podcasts.  Marketing Vox reports:
Some [...]

One of the keys to effective business blogging is fresh content and frequent posting. If your customers know that they can find useful content and the latest news by visiting your business blog, they will be more likely to come back — and more likely to buy something from you. And, fresh Web content is [...]

A recent CNN Technology article highlights the utilization of blog technology to accomplish a personal blogosphere that is a night and day difference from the sort of blogging applications America is used to implementing. Far away from the business blog meant to market products, publicize, update clientele, and promote industry, is the blog trading between [...]

When creating a strategy for content promotion, don’t leave out email. Your email marketing materials represent an important part of your business marketing strategy. And that means that they should be interesting and compelling. Creating email messages that recipients want to open and read is key. Robb Wilson offers some great tips on designing an [...]