People like to buy things from businesses that know what they are doing. Purchasing products and services from an expert is a more comfortable experience than just purchasing from anybody. You can use your business blog to establish yourself as an expert by posting relevant and useful information in the course of your business blogging. [...]
Email marketing is becoming fraught with problems. Increasingly sensitive spam filters can block your legitimate email messages. This is where RSS technology comes in. Using direct-to-broadcast RSS marketing, your clients can be kept abreast of your corporate happenings with a little help from RSS communications tools. Joe Dysart points out how helpful RSS technology can [...]
One of the growing marketing methods is video podcasting. Creating videos for online consumers can be a fun way to draw attention to your business. But how do you distribute your video podcast marketing? As Heidi Cohen points out, there are plenty of ways to get your video podcasting noticed on the Internet:
Consumer driven video [...]
Starbucks is planning on using podcast marketing as an integral part of its latest marketing push. With its "Coffee Conversations" program, available as downloadable podcasts, Starbucks exemplifies the creativity that can be used in podcast marketing. Using podcasts is a good way to offer useful information that customers love in a format that is easy [...]
One of the best ways to promote your business Web site is to write interesting and compelling articles that can serve as your Web content. These articles should be optimized for search engines with good keywords and distributed using the syndication technology of RSS feeds. You can boost search engine rankings by having your content [...]
A new type of business marketing is on the rise: social marketing, in which consumers take a more active role in the messages they receive. Another feature of social marketing is that it allows the customer greater interaction with the business, fostering a sense of community and a feeling of "ownership." Social marketing makes use [...]
According to MediaPost, video content distributed among portable players such as iPods and cell phones will take longer form over the next couple of years. Technology research firm In-Stat predicts that by 2008 consumers will be regularly accessing video content of lengths thirty minutes or longer. It’s not that long downloads aren’t available now, but [...]
When you have a marketing ingredient that is profitable on its own and mixed with other tactical devices, you have an instant recipe for promotional success, regardless of the approach. RSS technology fits this description as it is built for increasing the potential of podcasts, vidcasts, blogs, and other corporate marketing trends, and functions as [...]
Business blogging can be used as a good tool for internal business communications. As blogging moves out of the realm of isolated people putting their thoughts to screen, blogging technology will become more advanced to accomodate those that want to use blogging to keep in touch and disseminate information. Meryl K. Evans and Hank Stroll [...]