Archive for July 3rd, 2006

Blog Security

Monday, July 3rd, 2006

While some of us could handle it if our blogs were hacked, a business blog should be relatively secure enough to prevent an ‘everyday’ hacker from penetrating.  Blog security is vital to a business blog.
If you’ve an investment in your blog, then you might want to consider
your password policy at this time. I’ve heard of [...]

Mozilla’s Feed Icon

Monday, July 3rd, 2006

Mozilla caused a stink when they suggested that they owned the trademark to the feed icon.  So many in the community has embraced this icon.  Even Microsoft has chosen to adopt their competitor’s easily recognizable icon.
However, were it not for the community’s embracing this icon, there would be no uniform love for the feed icon.  [...]

Marketing to the Non Geek

Monday, July 3rd, 2006

While I think, as well as most online observers, that the Netscape.com change is a good one, gradual change is commonly regarded as a good thing when it comes to changing a longstanding web brand like Netscape.
If you haven’t heard the web design story everyone is buzzing about:
I’ve been tracking the
release of the [...]

Developing Your Corporate Voice

Monday, July 3rd, 2006

The most tempting thing to do when you begin blogging for your company is to structure your voice in such a way as to admit no error and come off as stodgy, perfect and very unlikeable.
And, if you have a traditional PR firm handling your blog, you may just end up with a blog that [...]

Seasonal Keyword Buys

Monday, July 3rd, 2006

The keywords that were most popular around Christmas were much less specific than this past quarter’s keyword choices, according to Performics, a division of Doubleclick.  In a keyword study(pdf) they found that shoppers buying for themselves seem to have their minds very specifically made up to the point that keyword phrases and highly specific keywords [...]