Archive for June, 2006

Google and Adobe Co-Marketing Effort

Friday, June 23rd, 2006

Adobe and Google are sticking the
annoying Google toolbar in the Adobe reader.  The Adobe Reader is part of an
estimated 55% of internet-enabled desktops.  Dell and Mozilla are other current
Google partners.
And, big business is happy to see
Google’s plans come to fruition:   
Google’s deal
with Abode was cheered by Merrill Lynch research analyst Justin Post, who wrote
in a research [...]

OnSite RSS

Wednesday, June 21st, 2006

I’m trying to come up with a list of all the things you can do with onsite RSS.  If you have any additions, let me know (robyn@sleepyblogger.com) and I’ll post them.

Real Time News
Syndicated Topical Briefs
Keyword Searches
Flickr/Digg/Etc. on site
Affiliate Feeds
OPML Aggregation (Newsletter)
Weather Forecasts
TV Listings
RSS Mashup Feed

Internal Blog Discussion Starters

Wednesday, June 21st, 2006

Combatting the quiet internal blog is necessary to achieve a successful blog within your company. One technique I’ve found to be particularly helpful is discussion starters.
Try posting before work (ie on the weekend or right at the end of the day on Friday) on Monday a discussion starter.  Ask for comments all week.  If you [...]

Making it BIG in Podcasting

Wednesday, June 21st, 2006

Apparently, podcasting is growing:
According to FeedBurner, the number of podcast and videocast feeds managed by the Chicago-based broadcast aggregator grew from 1,671 in January 2005 to 53,571 in May 2006 — exceeding the number of radio stations in the world.
In the same timeframe, subscribers to FeedBurner-managed podcasts and videocasts grew from 21,491 to almost 3.2 [...]

Google’s Keyword Issues

Wednesday, June 21st, 2006

There’s been much talk about Adsense killing Google.  Someone told me Arrington at TechCrunch was talking about it, but I can’t find it on his blog.  Regardless, whoever said it, I can see what they mean…  The once mighty ‘do no evil’ company is still mighty, but they appear ready to switch places with Microsoft [...]

Scoopt for Blogging Dollars

Wednesday, June 21st, 2006

In an idea remarkably better than Blogburst, though some are doing well with it, Scoopt will offer you a way to get your content out there, but this time, they’ll pay you for it.
So if your content is valuable, why shouldn’t you be paid for it? Why is it OK for a newspaper to lift [...]

Breaking The Business Blogging Rules

Wednesday, June 21st, 2006

While blogging began as a way people could connect, personally, to each other, ‘business’ blogs often strive to be highly professional.  I’ve even said that you need to make sure that whatever you say on your blog represents your company well. 
In fact, Be Professional has long been a motto of mine, even though my [...]

The Quiet Internal Blog

Monday, June 19th, 2006

If the last post on your company’s internal blog is more than a week old, you may need to reevaluate your current plan, especially if you’ve created a blog that you want to be the next corporate water cooler.

Look for discussion starters
Call in expert help
Don’t be afraid to be bold

We’ll look at these suggestions all [...]

Content Theft Update

Monday, June 19th, 2006

The blog that I mentioned on Friday that was taking the content of this blog and, essentially, ’selling’ it on their own monetized blog has taken down the content.
They were asked to stop and they did so, which is gratifying.  The owner has even started to write her own articles so maybe the blog has [...]