Cost per click is found by taking cost per click and multiplying it by the volume of clicks. The product is generally an average of the cost of the keyword for the month.
After a solid Q1 performance, Q2 is losing ground. Possibly the CPC loss answer could lie in the time of year.
In its [...]
Digg has expanded their listing of tech topics to include several that are specifically NOT tech related.
The site will now include separate sections for world and business
news, entertainment, science, and gaming, each of which will be divided
into a host of subsections for users to further categorize stories.
This move was expected from Digg, per their own [...]
Today the BBC launched "The Editors". The blog, launched with a lengthy exposition on what blogging is and what it should be as well, hopes to continue the BBC’s long-standing tradition of interaction with readers.
The BBC has high hopes for their new blog.
In the past, he says, it was always possible to write a [...]
If you’ve ever put out a thrown-together newsletter then you know that they can certainly come back to haunt you. People frequently archive their email newsletters so if you are in the habit of releasing shoddy material, it may come back to bite you.
Successful email newsletters mimic print newspapers.
Be sure you have a locked-down editorial [...]
Arguably the least forgiving company of user generated content, Sony BMG, it has come as a surprise to see Sony put together Brightbox that offers Sony music videos for display on private or public pages, like MySpace:
Pre-roll advertising will run before the music videos launch and
another ad will load between every other video. The ads, [...]
Still telling advertisers your click through rate? If so, Amy Aeurbach may have a bone to pick with you. She says if you are still using the antiquated and unreliable metric, you should be ashamed.
If you are still reporting the click-through rates of sites in any
reporting presented to clients, I implore you to stop. Because [...]
I surely hope not. Marketers must be able to reach their prospects via email, at least at this point in technology. And, while RSS can deliver many things, email is still a relevant means of communication.
However, email marketing is almost broken.
Trigger-Happy Consumers. When a senator counts how many people
in his district have complained about [...]
Nielsen Ratings is by far the best
known rating system for television. Now Neilson wants to begin measuring online
content as well.
In its
announcement last week, NetRatings said it would partner with sibling Nielsen
Media Research to work on a single source panel to track and report combined TV,
Web, and digital media consumption. The plan calls for Nielsen [...]
In a surprising move, the New York
Times announced it was about to begin running ads on the front page of their
business section. Widely held as sacredly ad-free, the move is an attempt to
bolster ad revenue at a time when the web is ‘oh so hot’ and newspapers are ‘oh
so not’.
Newspaper advertising:
Expected to sell
at high rates [...]